et cetera." He declined to comment further on rates. The amount We Rate Dogs makes from each branded post or deal varies between different campaigns, Nelson says, often depending on stipulations like "how many times we post, which platforms we post on. We Rate Dogs has deals for branded content with notable companies like Disney, which worked with Nelson to create "Lady and the Tramp"-themed posts on We Rate Dogs' social media accounts, as well as Netflix and Budweiser, to name a few. He also brought on a few full-time employees, including a business manager, to help sort through the hundreds of dog photo submissions each day, handle merchandise sales through his website and work with Nelson to secure the brand partnerships that have helped his business remain sustainable. Nelson's father, an executive director of a law firm in Charleston, even helped Nelson manage the business' growth once he started making significant revenue.Īccording to Nelson, We Rate Dogs now generates six figures in annual revenue, which is typically split "50-50 merch and partnerships" or branded content, he says.Īs the account grew, Nelson hired a few part-time animators, designers, photographers and videographers, who work on the We Rate Dogs merch site on an ongoing basis, he says. Dropping out of college for We Rate Dogsįortunately for Nelson, his parents and close friends were very supportive of this decision and believed he could continue growing the We Rate Dogs account. "By the end of that week, I passed myself in followers," he says. He promoted We Rate Dogs from his personal Twitter account, which had about 10,000 followers at the time. He made the account's first post from a local Applebee's, featuring the dog of the friend he was having dinner with.īy that night, Nelson received "hundreds" of messages from dog owners asking for their pups to be featured. So Nelson launched We Rate Dogs on Twitter in November 2015, when he was a college freshman at Campbell University in North Carolina. That signaled that the internet loves dogs just as much as I did," says Nelson, who recently adopted a 10-year-old German Shepherd named Doug. (At that time, a tweet could contain 140 characters.)Īs Nelson tweeted, he noticed that "every time I would post a picture of my dog or any content that had to do with dogs, it would do much better than my other content. " got addicted to trying to make people laugh in that constrained character space," he says. His output mostly consisted of jokes, and he managed to attract several thousand followers thanks to retweets by more popular accounts. Nelson, 24, started a personal Twitter account in 2014. Now, in addition to continuing to grow his millions-strong social media following, Nelson is also focused on raising money for dogs in need, posting links to GoFundMe campaigns each Friday. ![]() But he gained thousands of followers overnight, a number that grew to about 9 million followers over the next several years, and he was able to turn the account into a business, selling merchandise and posting branded content, which he says generates six figures in revenue per year. Nelson initially started the account on Twitter just to make people laugh. In fact, in 2020, We Rate Dogs helped raise $1.3 million, Nelson tells CNBC Make It. But We Rate Dogs has also shared over 170 fundraisers for dogs in need with its nearly 12 million followers across social media platforms. Nelson's popular social media account We Rate Dogs is known for its adorable pictures of dogs, witty captions and dog ratings that always exceed a perfect 10 (of course). One post and 30 minutes later, and Chico's campaign had raised $18,840. and my feets.Then they reached out to We Rate Dogs founder Matt Nelson. because the human takes a picture every time. what are we so cozy forīut you know they’re still gonna take pictures. but if i am not allowed to bring my sticks inside. does anybody have the details? i am interested in thatĪccording to my data. You have to taste all the leaves and sticks, ya know? This is how everyone should live their life. You might never look at your dog the same way ever again… 1. ![]() So, because that is the reality that we live in, we have to rely on the “Thoughts of Dog” Twitter account to let us know what dogs and thinking about and why.Īnd boy, is it insightful…let’s take a look. ![]() I thought we’d have this down by 2015 at the latest… I don’t know if we’re to blame it or it’s all their fault, but either way, it’s pretty discouraging. ![]() I gotta say, I’m a little ticked off that here we are in the year 2021 and we still haven’t trained our dogs to talk yet.
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